Aug 11
30
In general sales, agents regardless of what they are selling need to understand the concept of credibility. This is even more so for insurance agents who contact insurance leads day in and day out and sell products that are likely to carve big chunks of someone’s’ money. As a buyer and an insurance plan holder, I understand credibility and the reason why I look for someone I can trust when I decide to buy an insurance plan. As an insurance agent however, the lines became a little blurry when I made calls.
Building your credibility isn’t an easy thing to do – especially when all your insurance sales leads have to go on is how to speak and the words that you use. That is why practice and true sincerity are important aspects of being credible. Let’s start off with your tone. Anyone who leads a team of insurance agents will tell you that the most important part of your conversation is the first 10 seconds. This is the time when someone decides whether or not you are worth talking to. Therefore, if you sound like an automated machine, you won’t build any credibility.
Secondly is sticking to one message. Don’t change your mind every couple of seconds when the time comes for you to state an opinion. You can deviate from this by not bringing opinions into the conversation in the first place or at least understanding what side you are sticking to when it comes to a comment you are making.
Third is to sound sincere. This is related to tone but is different in that sincerity cannot be faked with tone but should be approached with a natural sense of caring for the service you are providing someone.
Fourth is to stand by your appointments. When you set up an appointment with any of your health insurance leads, be sure to stick to it. Don’t keep them waiting; if you promise to send them an email tomorrow, make sure you can finish it today. Those are small items but they stand out in the mind of your prospect.
In summary, building credibility is hard but once you have it, you can be assured to have a customer for life and a future means of getting additional insurance leads through referrals.
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