Insurance Marketing

Subject Lines that Get Emails Opened

Posted by Larry Viel on December 29, 2010 at 11:09 pm

It’s not so much the number of emails you send in a day but the number of emails that gets opened that matter in the insurance industry.  You can send a thousand emails but if you don’t have the right stuff in it, they’re doomed to be unopened and get thrown into the trash bin [...]

How to Effectively Work Your Insurance Leads

Posted by Larry Viel on December 1, 2010 at 10:26 am

Every sales agent has their unique approach in working their insurance leads.  If you are struggling with your style and not that effective in converting your leads into sales, then you might want to reconsider your approach.  How do you typically start your first call?   Are you the type of sales agent who goes [...]

When Exclusive Insurance Leads Go Awry

Posted by Larry Viel on November 23, 2010 at 11:31 am

There are three types of leads you can pick from when you’re buying internet leads from lead companies.  You have exclusive leads which are sold to you alone and you have shared leads which can be sold as much as five times to you and other agents.  There’s also the less common semi exclusive lead.  [...]

Quality Insurance Sales Leads Are No Accident

Posted by larryviel on April 21, 2008 at 5:05 pm

Quality Insurance Sales Leads Are No Accident – They’re Planned and Executed There is a lot of difference on the qualities of insurance leads being offered in the internet. No matter how everyone seems to promise that they have the best and hottest lead in town, there will always be difference. The disparity lies on [...]