Dec 10
1
Every sales agent has their unique approach in working their insurance leads. If you are struggling with your style and not that effective in converting your leads into sales, then you might want to reconsider your approach. How do you typically start your first call?
Are you the type of sales agent who goes through a long list of questions in order to qualify your prospects? Or are you a straight shooter who immediately goes through a wide list of plans and benefits, and then lets them choose? Some agents even email their prospects proposals before they actually call them.
There isn’t really a perfect first approach as it will vary depending on the given situation. Ideally though, the first call is where you gather all the needed information from your health insurance leads to direct them to the most suitable plan. Don’t overload them with information but be ready with your proposal in case the call heads in that direction.
Have an online multi carrier quote engine handy to come up with the best proposal for them. Make sure that you are ready for their most common questions, and go the extra mile of providing them with more information on the topics they seem to be really interested in. Lead them into buying directly through your agency’s online application so you can close the deal.
In case your medical insurance leads aren’t just ready yet, take the necessary steps to get in touch with them as soon as possible. A good auto responder program will greatly help you with this workload as it will automatically send your prospects the most suitable, updated and personalized plans in their emails to prepare them when they are ready to make a decision. This is a lot better than having to manually call them over the phone every time as this may get them upset and back out from you altogether. Mailing them information takes a long time and is not very efficient. Following them up by email is undeniably your best option.
Don’t be upset if your sales insurance leads do not buy from you instantly. To help you out, sign up for an online lead company who not only supplies you with high quality leads, but also provide you with the most relevant and updated information you will need.