If you’re having a hard time closing your insurance leads, there are basically three reasons why this happens. First off, it can be because you don’t have a system of leads management. Another reason would be that you have an ill-constructed sales pipeline. Even if you have all the tools, you might simply be making the mistake of not using them properly. Committing any of these three blunders will surely affect your sales conversion ratio.

To set it right, start setting up categories on the status of your insurance leads. The moment you receive info about a lead in your inbox, you shouldn’t be so quick to categorize them as hot leads. Clearly, there’s a difference in hot leads and new leads. Essentially, new leads would be those that you didn’t get to make contact with yet. It’s also not difficult to get confused between dead leads and dormant leads. The main difference would be that dead leads are those that specifically asked to be taken out of your mailing list while dormant leads are the ones that have no activity for long time yet they’ve not given you any hint that they don’t want to hear from you ever again.

Once you’re done setting up the right categories for your leads, you have to be vigilant in updating your leads’ statuses. Remember that it may take away few minutes of your time to update the status of your insurance sales leads but when you manage to classify them accordingly, you can allot the right amount of time you should use on them.

Keep the relationship and the communication alive by following up through your autoresponder emails. You can get your cold leads into the hot zone if you continuously market to them through the use of your autoresponder. Without spending too much on your cold leads, you can spend more time on your hot leads.

Although improper categorizing of your leads may seem petty, it can leave a big dent in your insurance selling career. You have to revamp your pipeline today so that you can steer clear of these mistakes and transform your leads into successful sales.

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Tags: insurance leads, insurance sales leads

This entry was posted on September 29, 2011 at 7:17 pm. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

Posted in Uncategorized by Larry Viel No Comments Yet