Nov 11
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If you’re going to succeed in your email insurance marketing, it’s a must to pay attention to your email signature. As small as you think it might be, it’s not an insignificant part of the email. Essentially, it might even be the most powerful part of your email. As you can see, most of your recipients will just be skimming and scanning through your email when they open it. When they get to your email signature, this is your chance to reiterate what you’ve been trying to say in the message.
If you have a “call to action” where you tell your insurance leads to visit your website to take a look at their insurance options, use your email signature to drive them to your site. Your email signature must contain the link to your website which your prospects can just click on to see what you have for them. There are two ways that your recipients can take action with your email. They can hit the reply button or they can click on your website link to shop around and even learn more about your agency.
You can also make use of your email signature as a way to make an offer. You can go ahead and end your message with the regular types of complementary closing. Don’t forget, however, to leave your health insurance leads with an offer. Below your name, you can make use of the lines like “are you ready to compare the best plans? Get an instant online quote here”. Clicking on that offer, they’ll be taken directly to your website where they can fill out the quote form to learn about the policies that suit their needs.
As information packed as your email is, there’s a tendency for your prospects to just scan through the message or skim through it. When they already understood what you’re trying to convey, it doesn’t hurt to reinforce it with your email signature.
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